More than 65 years ago, a small group of individuals in Southern California made a bold commitment: to build an organization that would help older adults continue to lead rich, purposeful lives. Today, as one of the country’s largest nonprofit providers of senior living communities, be.group is committed to creating communities and services that help aging adults live fulfilling lives.
In 2013, be.group partnered with Imagination to expand its content program. In addition to managing social media, redesigning the company’s senior living magazine and deploying multiple e-newsletters, Imagination helped launch MySilverAge.com, a website aimed at helping older adults make the most of their retirement years. The site offers downloadable guides, expert podcasts, slideshows, infographics, articles, videos and more.
“We are excited to be able to offer this important resource to serve the informational needs of older adults and their families,” says John H. Cochrane III, be.group’s president and CEO. “Every day, we’re inspired by seniors living amazing, rich lives. Our commitment is to grow this site over time and open a window on a positive side of aging we believe needs to be shared.”
The Imagination team works to encourage lead generation through the content program—driving users from Google, to MySilverAge.com, through be.magazine, and down through the sales funnel to be.group’s senior living communities.
To learn more about the partnership, visit our Portfolio page and “Like” be.group on Facebook.
